About Pryme
Protecting People. Powering Performance.
Pioneering smarter safety since 1999.
At Pryme, we don’t just supply industrial products, we engineer smarter protection that keeps people safe, productive, and prepared. For over 25 years, we’ve been trusted by distributors, safety leaders, and frontline workers to deliver hydration, sun protection, and PPE solutions that go beyond the bare minimum.
HISTORY OF PRYME
From humble beginnings to industry leadership
What started as a family business with one goal: to protect workers from preventable risks, has grown into a trusted international safety brand.
Since 1999, Pryme has pioneered industrial hydration and evolved into a complete workplace protection provider, uniting innovation, education, and reliability under one roof.
The Beginning of a Mission
Founded in 1999 to protect workers, Pryme pioneered industrial hydration and reshaped heat stress safety standards.
Innovation That Never Stops
Expanding beyond hydration, Pryme introduced PPE and sun protection, creating the complete safety trifecta.
Trusted by Industry
Our brands: Sqwincher, Ergodyne, and Maxiblock protect workers across mining, construction, and industrial sectors worldwide.
for the Future of Safety
We continue to lead with innovation, reliability, and education, safeguarding workplaces today and tomorrow.
What We Deliver
Protection That Performs, Wherever You Work
Pryme delivers performance-led safety solutions built for harsh environments, high-risk industries, and real worksite conditions. Our three specialist brands, Sqwincher, Ergodyne, and Maxiblock, give teams the protection they need to stay compliant, productive, and protected.
Hydration
From heat stress to fatigue, hydration is a frontline defence. Sqwincher delivers scientifically formulated electrolyte solutions that keep teams alert, compliant, and performing in extreme environments.
PPE & Height Safety
Engineered for Safer Work at Height Copy: Ergodyne height safety and PPE products are built to reduce risk where it matters most, from tool tethering to heat-resistant cooling gear. Trusted by safety officers. Worn by real crews.
Sun Protection
Maxiblock SPF 50+ sunscreen is sweat-resistant, fragrance-free, and made for high-UV environments. Built for Aussie worksites. Approved by WHS officers.
Our Proven Approach
It’s Not Just What We Do, It’s How We Do It
At Pryme, performance matters. That’s why we engineer every solution to meet real-world demands, not just compliance on paper. With over two decades of experience and a network of 1,700+ trusted distributors, we deliver safety that’s practical, proven, and people-first.
Engineered For Industry
Every product is designed for tough work sites and extreme conditions, nothing off the shelf.
End-to-End Safety Solutions
From hydration to PPE and sun protection, we offer full-category safety in one place.
Backed by Data & Field Testing
We don’t guess. We test. Every solution is proven in real environments, not just in theory.
Built on Partnerships
With over 1,700 distributors, Pryme supports safety professionals with tools, training, and stock they can rely on.
Education That Empowers
Toolbox Talks, training tools, and on-site safety support, to build stronger, safer teams.
Education That Trusted by Australia’s Toughest Crews
25+ years supporting mining, construction, utilities and frontline workers across ANZ and the Middle East.
The People Behind the Protection
Meet the Pryme Team
At Pryme, our people are at the heart of everything we do. From our head office team to our state-based Business Development Managers, every person plays a role in delivering smarter safety solutions and supporting our distributor network.We’re proud to have a team that combines deep industry expertise with a genuine passion for protecting workers. Together, we bring reliability, innovation, and trust to every partnership, ensuring businesses have the knowledge, products, and support they need to keep their teams safe.
Brad Houlihan
Director
Caitlin DeBasio
Sales Manager
Laura Biggs
NZ Business Development Manager
Martin Koen
Business Development Manager - East Coast
Bobby Irving
Business Development Manager - West Coast
Dean Anderson
Business Development Manager - East Coast
Shane Bolland
Supply Chain Manager
Tariq Islam
Chief Financial Officer
Lorelle Turner
Finance Administrator
Melissa Dillon
Inside Sales Representative
Ben Course
Supply Chain Coordinator
The Pryme Difference
The Pryme Difference
We solve problems. From heat stress to dropped tools to long-term UV exposure, we deliver smarter safety for real worksite risks. What makes us different? We build solutions around the people who use them. It’s safety that works hard, wears well, and makes a difference where it counts, on the job.
The Pryme Community
Our Commitment To Community
At Pryme, safety goes beyond the job site. We’re proud to support the workers and communities that power Australia, from regional sporting clubs to industry events and grassroots initiatives.
Backing Local Heros
We support the people who keep Australia moving, both on and off the tools.
Built For More Than Work
Our community impact goes beyond compliance, into connection and care.
Backing Local Heros
