About Pryme

Protecting People. Powering Performance.

Pioneering smarter safety since 1999.

At Pryme, we don’t just supply industrial products, we engineer smarter protection that keeps people safe, productive, and prepared. For over 25 years, we’ve been trusted by distributors, safety leaders, and frontline workers to deliver hydration, sun protection, and PPE solutions that go beyond the bare minimum.

HISTORY OF PRYME

From humble beginnings to industry leadership

What started as a family business with one goal: to protect workers from preventable risks, has grown into a trusted international safety brand.
Since 1999, Pryme has pioneered industrial hydration and evolved into a complete workplace protection provider, uniting innovation, education, and reliability under one roof.

Construction worker preparing Sqwincher hydration mix on worksite to stay cool and energised.

The Beginning of a Mission

Founded in 1999 to protect workers, Pryme pioneered industrial hydration and reshaped heat stress safety standards.

Construction worker wearing high-visibility clothing holding a Sqwincher bottle to stay hydrated on site.

Innovation That Never Stops

Expanding beyond hydration, Pryme introduced PPE and sun protection, creating the complete safety trifecta.

Team of construction workers sitting together drinking Sqwincher to stay hydrated in hot conditions.

Trusted by Industry

Our brands: Sqwincher, Ergodyne, and Maxiblock protect workers across mining, construction, and industrial sectors worldwide.

Construction workers using Sqwincher hydration products on site for electrolyte replenishment.

for the Future of Safety

We continue to lead with innovation, reliability, and education, safeguarding workplaces today and tomorrow.

Aerial view of Australian open-cut mining site highlighting industrial safety and hydration challenges.

What We Deliver

Protection That Performs, Wherever You Work

Pryme delivers performance-led safety solutions built for harsh environments, high-risk industries, and real worksite conditions. Our three specialist brands, Sqwincher, Ergodyne, and Maxiblock, give teams the protection they need to stay compliant, productive, and protected.

Sqwincher hydration logo – trusted brand for workplace electrolyte drinks and industrial hydration.

Hydration

From heat stress to fatigue, hydration is a frontline defence. Sqwincher delivers scientifically formulated electrolyte solutions that keep teams alert, compliant, and performing in extreme environments.

Ergodyne Tenacious Work Gear logo featuring orange banner and white worker icon with “est. 1983”.

PPE & Height Safety

Engineered for Safer Work at Height
Copy: Ergodyne height safety and PPE products are built to reduce risk where it matters most,  from tool tethering to heat-resistant cooling gear. Trusted by safety officers. Worn by real crews.

Maxiblock logo representing high-performance Australian-made sun protection products.

Sun Protection

Maxiblock SPF 50+ sunscreen is sweat-resistant, fragrance-free, and made for high-UV environments. Built for Aussie worksites. Approved by WHS officers.

Explore Our Brands
Solid dark blue Pryme brand banner background used for website and marketing visuals.

Our Proven Approach

It’s Not Just What We Do,  It’s How We Do It

At Pryme, performance matters. That’s why we engineer every solution to meet real-world demands, not just compliance on paper. With over two decades of experience and a network of 1,700+ trusted distributors, we deliver safety that’s practical, proven, and people-first.

Construction worker in harness on job site at sunrise representing Pryme’s focus on height safety and workplace protection.

Engineered For Industry

Every product is designed for tough work sites and extreme conditions, nothing off the shelf.

Smiling construction worker wearing PPE helmet on job site representing Pryme’s commitment to workplace safety.

End-to-End Safety Solutions

From hydration to PPE and sun protection, we offer full-category safety in one place.

Tube of Maxiblock SPF50+ sunscreen for industrial sun protection and outdoor worker safety.

Backed by Data & Field Testing

We don’t guess. We test. Every solution is proven in real environments, not just in theory.

Construction worker wearing PPE and harness performing height safety work on-site.

Built on Partnerships

With over 1,700 distributors, Pryme supports safety professionals with tools, training, and stock they can rely on.

Two industrial workers reviewing safety information on tablet during workplace training.

Education That Empowers

Toolbox Talks, training tools, and on-site safety support, to build stronger, safer teams.

Worker fastening ergonomic safety harness demonstrating Pryme’s Ergodyne PPE for height safety.

Education That Trusted by Australia’s Toughest Crews

25+ years supporting mining, construction, utilities and frontline workers across ANZ and the Middle East.

Explore Our Video Library
Pryme delivers the industrial trifecta of hydration, PPE, and sun protection. 

The People Behind the Protection

Meet the Pryme Team

At Pryme, our people are at the heart of everything we do. From our head office team to our state-based Business Development Managers, every person plays a role in delivering smarter safety solutions and supporting our distributor network.We’re proud to have a team that combines deep industry expertise with a genuine passion for protecting workers. Together, we bring reliability, innovation, and trust to every partnership, ensuring businesses have the knowledge, products, and support they need to keep their teams safe.

Pryme industrial safety specialist wearing branded black polo, representing expertise in workplace protection.

Brad Houlihan

Director

Pryme marketing team member in black uniform supporting brand communications and workplace safety awareness.

Caitlin DeBasio

Sales Manager

Pryme executive team member smiling in branded uniform, symbolising leadership and company values.

Laura Biggs

NZ Business Development Manager

Pryme distributor support team member in black polo, representing customer partnership and safety expertise.

Martin Koen

Business Development Manager - East Coast

Portrait of Pryme technical sales representative in navy polo focused on industrial safety solutions.

Bobby Irving

Business Development Manager - West Coast

Pryme national account manager portrait representing commitment to risk mitigation and distributor partnerships.

Dean Anderson

Business Development Manager - East Coast

Pryme team member in branded polo shirt representing expertise in workplace safety and risk prevention.

Shane Bolland

Supply Chain Manager

Professional portrait of Pryme team member wearing branded jacket, representing workplace safety leadership.

Tariq Islam

Chief Financial Officer

Pryme customer success team member wearing branded uniform, committed to supporting safe workplaces.

Lorelle Turner

Finance Administrator

Portrait of Pryme female team member representing the company’s focus on reliability, knowledge, and safety culture.

Melissa Dillon

Inside Sales Representative

Pryme team member wearing navy polo and glasses, representing the company’s commitment to industrial safety.

Ben Course

Supply Chain Coordinator

Worker wearing safety coveralls and helmet inspecting valves and pipelines at industrial site.

The Pryme Difference

The Pryme Difference

We solve problems. From heat stress to dropped tools to long-term UV exposure, we deliver smarter safety for real worksite risks. What makes us different? We build solutions around the people who use them. It’s safety that works hard, wears well, and makes a difference where it counts, on the job.

Learn The Pryme Values
Pryme brand divider featuring blue and orange accent bar used in workplace safety branding.

The Pryme Community

Our Commitment To Community

At Pryme, safety goes beyond the job site. We’re proud to support the workers and communities that power Australia, from regional sporting clubs to industry events and grassroots initiatives.

Construction team taking hydration break with Sqwincher electrolyte drinks and Pryme coolers on job site.

Backing Local Heros

We support the people who keep Australia moving, both on and off the tools.

Medical staff from the Royal Flying Doctor Service assisting a rural worker at a remote site vehicle.

Built For More Than Work

Our community impact goes beyond compliance, into connection and care.

Pryme and Sqwincher booth at an industrial safety expo with workers in high-visibility clothing discussing hydration solutions.

Backing Local Heros

From sponsorships to partnerships, we show up for the industry’s backbone.

See How We Give Back